Before you get to optimizing your website
and promoting it on the Web, you should first select relevant
search terms that will reach your target audience.
In other words, you are supposed to pinpoint
your keyword niche. It should be large
enough to draw good visitor traffic, yet 'narrow' and
specific enough to let you overplay your competitors and
get to the top on the search engines.
e•gym
has keyword research tools to help you:
Spy on your competition to get
suggestions on the keywords related to your business,
and build a list of the keywords you might be using for
optimization;
Narrow the keyword list
by removing the terms not searched often enough;
Get an idea of your potential
keyword niche by studying your rivals who compete
for your keywords at different search engines;
Analyze your competition thoroughly
to weight your chances of being top-ranked for the chosen
keywords/phrases.
Keyword research and selection is a part
of all e•gym
membership plans.
