Keywords research and selection

Before you get to optimizing your website and promoting it on the Web, you should first select relevant search terms that will reach your target audience.

In other words, you are supposed to pinpoint your keyword niche. It should be large enough to draw good visitor traffic, yet 'narrow' and specific enough to let you win over your competitors and get to the top on the search engines.

e-gym has keyword research tools to help you:

Get an insight into your competition to get suggestions on the keywords related to your business, and build a list of the keywords you might be using for optimization;

Narrow the keyword list by removing the terms not searched often enough;

Get an idea of your potential keyword niche by studying your rivals who compete for your keywords at different search engines;

Analyze your competition thoroughly to weight your chances of being top-ranked for the chosen keywords/phrases.

Keyword research and selection is a part of e-gym website search engine optimisation programme.